The opportunity

As Social Hotspot continued to grow as a leader in marketing for home improvement companies, they needed a more efficient way to manage and analyze their expanding data in real time.

Despite tracking essential marketing KPI´s like Cost per Lead, Cost per Appointment, and CPM, their existing system was too fragmented for quick, data-driven adjustments. They also needed a way to consolidate complex financial data, for a full financial picture. Seeking a solution that could centralize and streamline both operational and financial metrics, Social Hotspot aimed to build a solid data foundation that could scale with their business.

Our solution

Centralized Data Strategy and Master Databases

To help Social Hotspot build a sustainable data strategy, our team at Insighthuis developed a centralized data approach, establishing master databases to unify their scattered data sources.

This foundation ensured data accuracy, accessibility, and security, creating a single source of truth for all critical KPIs. By centralizing their data, Social Hotspot could eliminate time-intensive manual consolidation, making data management more efficient and reliable.

Custom-Built Power BI Management Dashboard

In addition to the foundational data strategy, we designed and developed a custom Power BI Management Dashboard tailored specifically to accommodate Social Hotspot’s unique KPIs and metrics.

The dashboard automated all the KPI reporting using data sources like Meta Ads, CRM, and bank statements.